Tuesday, 11.03.

Publicis Malaysia Wins Intel Creative and Digital Business After Competitive Three-Way Pitch

Publicis Malaysia has been named Creative and Digital Agency of Record for Intel after a competitive 3-way pitch process that began in December.

Intel, the world leader in silicon innovation called for integrated ideas to connect with consumers with their latest technologies, products and initiatives aimed to advance the way we work and live.

Publicis Modem, the digital arm of Publicis Malaysia led the winning pitch. "We're extremely excited by this partnership. Intel is one of the most innovative brands in the world and the clients are great," said Randolph Tan, chief technology office of Publicis Modem.

"Intel is a significant win for us. Our ambition is to make Malaysia the centre of excellence so we can help grow our Intel's business and expand our opportunities beyond Malaysia," said Angeline Tung, general manager of Publicis Malaysia.

"Publicis gave us a compelling proposal. They demonstrated strong strategic thinking and creative work, which we believe, would give us the results we're after. We are just as excited by this new relationship," said Sameer Tupaki, marketing manager of Intel Electronics Malaysia.

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