Publicis Malaysia Wins Overall Creative Ideas MARKie at AOTY Awards 2014
LOCUS-T, an internet marketing company with 14 years of experience awarded with partnership and reseller statuses by Baidu, Google and Yahoo!, sponsored the fifth Agency of the Year (AOTY) Awards, to celebrate the best advertising and marketing agencies Malaysia has to offer. Other sponsors and partners of this year’s AOTY Awards included HISTORY™, Lifetime, ACTIVE Network, Freeflow Productions and Tiger Beer.
The Agency of the Year (AOTY) Awards ceremony and gala dinner was held by Advertising + Marketing (A + M) Magazine to present the AOTY Awards to winning agencies. The first presentation of the awards were held in Singapore back in 2008, to celebrate the best of the best within the industry according to the people that really mattered; their clients. AOTY Awards were then expanded to Hong Kong and Malaysia in 2010, to cater to agencies operating in these markets. The prestigious awards served as a challenge for agencies to out-perform each other and eventually raising the bar for the industry in their respective local markets. With 2014 marking the fifth year of its inception, the AOTY Awards vowed to continue striving to serve as Malaysia’s leading barometer for agency performance across key marketing disciplines.
LOCUS-T’s main objective of sponsoring the awards was to promote the company’s internet marketing services and products, now further enhanced with the strategic marketing partnership with Baidu, to the participating agencies of the awards, as well as their client marketers. LOCUS-T hoped that through providing the agencies with excellent internet marketing services with Baidu, the additional marketing channel gained would yield them better results in terms of both revenue and number of target clients/customers, thus taking their businesses to greater heights.
The most notable winner in this year’s awards would be Leo Burnett / Arc Worldwide, which won the ultimate Overall Agency of the Year Award back in 2012 and this year, managing to pull off an impressive feat of bag seven Gold awards out of the ten AOTY Awards categories. Thirty campaign-based MARKies awards were also awarded that night, with Publicis Malaysia winning the Overall Creative Ideas MARKie, and Mindshare Malaysia claiming the Best Media Usage MARKie.
LOCUS-T was honoured to be a sponsor to one such prestigious event, and will strive to provide better assistance in the form of high quality internet marketing services, to the cream of the crop in the advertising and marketing industry in Malaysia, allowing them to grow further and perform at even higher standards.