Challenge

How to create conversation with women about an intimate subject in order to develop product usage?

Solution

Sanofi, Lactacyd

It’s time to love your ‘V’

Publicis Malaysia

Results

  • Facebook fan base increased by 500% from 23,000 – 132,000 within 10 months

  • 6.5% Engagement rate which is higher than industry average rate of 1.5%

  • Market share (SG/MY) increased by 6 - 8% and trending at 15% above market growth rate

More Lead the Change Cases

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Sample Page 1

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