Challenge

How to turn an after-sport drink into a lifestyle drink ? Get 100 Plus out of gym clubs to develop the brand and product top of mind.

Solution

100 Plus

Win The Day

Publicis Malaysia

Results

  • 7,000 Cans distributed over 8 venues

  • 4,900 pictures Social Pictures shared across Facebook profiles

  • 300,000 Youtube video views

More Lead the Change Cases

More
Sample Page 1

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